search engine optimisation

On-page Search Engine Optimisation (SEO) Copy-Writing.

High quality digital content designed for websites to target search engines.

Potential clients need to easily reach you online – not the competition – and Search Engine Optimisation plays a key role.

Having an online footprint that you control and manage is a crucial aspect of your digital advantage.

Without a strong digital content strategy integrated with your SEO, valuable traffic seeking your products and services could be heading the wrong way.

Despite your best intentions and investment in a website and advertising campaign, your products, skills and services may not have the visibility you’d like.

Panda and Penguin, Google’s animal-themed algorithm changes over the past few years have meant  link farming and badly written duplicate copy hidden in the back-end of sites can be a liability for a site’s rankings.

Another algorithm, Hummingbird, is aimed at being more precise, responding more quickly to search queries and is a key aspect of current on-page search engine optimisation.
A major element  of Hummingbird is the focus on being more user-friendly, targeting semantic search to address the intent of the query rather than the exact wording.

As a result, the emphasis on regimented keyword phrases has changed to unique, informative copy targeting the searchers intent.

I write copy that is:

  • Aimed at search engines to reach your target market.
  • Uses the latest SEO practice and technology.
  • Combines high quality text with keywords and phrases that work.
  • Focuses on turning browsers into customers

With over 90% of online searches in New Zealand and approximately 70% of  global searches using Google, any website that isn’t designed to be easily accessed by the search giant could find itself lost in cyberspace.
Our speciality is applying on-page organic optimisation that focuses on a high quality, long-term improvement in search engine visibility.

A typical SEO copy-writing project will involve:

  1. An initial consultation to discuss your target market, competitors, project scope, budget and expectations.
  2. Once we agree to proceed, we start with keyword research  for each page of the site.
  3. You are then provided with a draft of website copy based around keywords and site goals.
  4. Following your approval, copy is finalised and you are provided with a word document for your site administrator to load.
  5. The final document will also include a list of all keywords, meta data and additional recommendations for improving site visibility, function and a basic link strategy.

Any questions about your potential project? Contact me for an obligation free consultation.