Internet Trust

Internet Trust

While traditional sources of information we’ve trusted in varying degrees have existed for millennia, information technology has evolved from print, to broadcasting to the internet in under a century.

A survey released early this year shows that that outside the circle of family and friends we tend to rely on, for the first time ever, the search engine results page on your browser could be your new best friend.

Edelman, a PR agency in the US said it surveyed 33,000 people in 27 countries in various occupations. For the first time, information gathered while searching on the net was considered more reliable – by 72% compared to 64% – than traditional forms of media.